Understanding overbidding behavior in C2C auctions: An escalation theory perspective

European Journal of Information Systems

Volumn 21, Issue 6, 2012, Pages 643-663

  Park, Sang Cheol ^a   Keil, Mark ^a   Kim, Jong Uk ^b   Bock, Gee Woo ^b  

^a GEORGIA STATE UNIVERSITY   (United States)

^b Sungkyunkwan University   (South Korea)

Author keywords

competition intensity; escalation; online auctions; overbidding behavior

Indexed keywords

LEAST SQUARES APPROXIMATIONS; SURVEYS;

ESCALATION; ONLINE AUCTIONS; ONLINE CONSUMERS; OVERBIDDING BEHAVIOR; PARTIAL LEAST SQUARES ANALYSIS; SUNK COST; SURVEY DATA; WINNER'S CURSE;

ELECTRONIC COMMERCE;

EID: 84868380083     PISSN: 0960085X     EISSN: 14769344     Source Type: Journal    
DOI: 10.1057/ejis.2012.11     Document Type: Article

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