Wine Tourists' Destination Region Brand Image Perception and Antecedents: Conceptualization of a Winescape Framework

Journal of Travel and Tourism Marketing

Volumn 29, Issue 7, 2012, Pages 611-628

  Bruwer, Johan ^a   Lesschaeve, Isabelle ^b  

^a UNIVERSITY OF ADELAIDE   (Australia)

^b Vineland Research and Innovation Centre in Vineland Station   (Canada)

Author keywords

Canada; destination image; regional brand; servicescape; wine tourist; Winescape

Indexed keywords

EID: 84867840640     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2012.719819     Document Type: Article

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