A problem ignored: Dilution and negation of consumer information by antifactual content

Journal of Consumer Affairs

Volumn 36, Issue 2, 2002, Pages 263-283

  Preston, Ivan L ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036904253     PISSN: 00220078     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2002.tb00433.x     Document Type: Article

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