Investigating antecedents of technology acceptance of initial eCRM users beyond generation X and the role of self-construal

Electronic Commerce Research

Volumn 7, Issue 3-4, 2007, Pages 315-339

  Chen, Qimei ^a   Chen, Hong Mei ^a   Kazman, Rick ^a  

^a UNIVERSITY OF HAWAII   (United States)

Author keywords

Culture; eCRM; Intention to return; Media richness; Perceived interactivity; Self construal; TAM

Indexed keywords

CUSTOMER SATISFACTION; HUMAN COMPUTER INTERACTION; SALES; STUDENTS;

CULTURE; CUSTOMER RELATIONSHIP MANAGEMENT; ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT; ELECTRONIC CUSTOMERS; INTENTION TO RETURN; INTERACTIVITY; MEDIA RICHNESS; PERCEIVED INTERACTIVITY; SELF-CONSTRUAL; TAM;

PUBLIC RELATIONS;

EID: 36248972280     PISSN: 13895753     EISSN: 15729362     Source Type: Journal    
DOI: 10.1007/s10660-007-9009-2     Document Type: Article

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