Understanding medical tourists: Word-of-mouth and viral marketing as potent marketing tools

Tourism Management

Volumn 34, Issue , 2013, Pages 196-201

  Yeoh, Eugene ^a   Othman, Khalifah ^b   Ahmad, Halim ^a  

^a Universiti Industri Selangor   (Malaysia)

^b NATIONAL DEFENCE UNIVERSITY OF MALAYSIA   (Malaysia)

Author keywords

Demographics; Healthcare strategy; Malaysia; Medical tourism

Indexed keywords

DEMOGRAPHY; HEALTH SERVICES; MEDICAL GEOGRAPHY; TOURISM; TOURIST DESTINATION;

MALAYSIA;

EID: 84867138810     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2012.04.010     Document Type: Article

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