Strategic flexibility in open innovation - designing business models for open source software

European Journal of Marketing

Volumn 46, Issue 10, 2012, Pages 1368-1388

  Rajala, Risto ^a   Westerlund, Mika ^a   Möller, Kristian ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Business models; Management strategy; Market orientation; Open innovation; Open source; Strategic flexibility

Indexed keywords

EID: 84866682723     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561211248071     Document Type: Article

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