The offering as the strategic focus

Journal of Strategic Marketing

Volumn 10, Issue 3, 2002, Pages 171-188

  Kenyon, Alfred ^a   Mathur, Shiv S ^a  

^a CITY UNIVERSITY   (United Kingdom)

Author keywords

Competitive positioning; Competitive strategy; Customer focus; Resource based view; Strategic marketing

Indexed keywords

EID: 85009848955     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540210151360     Document Type: Article

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