Aspects of Sustainability in the Destination Branding Process: A Bottom-up Approach

Journal of Hospitality Marketing and Management

Volumn 21, Issue 7, 2012, Pages 739-757

  Zouganeli, Stathia ^a   Trihas, Nikolaos ^a   Antonaki, Maria ^a   Kladou, Stella ^b  

^a TECHNOLOGICAL EDUCATIONAL INSTITUTE OF CRETE   (Greece)

^b HELLENIC OPEN UNIVERSITY   (Greece)

Author keywords

brand personality; Crete; destination branding; personification technique; residents; sustainable tourism development

Indexed keywords

EID: 84866663973     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2012.624299     Document Type: Article

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