Standardization and individualization strategies of hotel brands: Matching strategy to quality management instruments and marketing in Germany

Journal of Hospitality and Leisure Marketing

Volumn 13, Issue 3-4, 2006, Pages 29-51

  Bouncken, Ricarda B ^a   Pick, Constanze ^b   Hipp, Christiane ^c  

^a UNIVERSITY OF GREIFSWALD   (Germany)

^b BRANDENBURG UNIVERSITY OF TECHNOLOGY   (Germany)

^c HAMBURG UNIVERSITY OF TECHNOLOGY   (Germany)

Author keywords

Hotels; Quality management practices; Service quality; Word of mouth

Indexed keywords

EID: 33746608915     PISSN: 10507051     EISSN: 15410897     Source Type: Journal    
DOI: 10.1300/J150v13n03_03     Document Type: Article

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