Branding smaller destinations with limited budgets: The example of Athens, Georgia

Journal of Hospitality Marketing and Management

Volumn 19, Issue 4, 2010, Pages 358-372

  Clark, J Dana ^a   Clark, Amy E ^b   Jones Jr , Charles E ^b  

^a APPALACHIAN STATE UNIVERSITY   (United States)

^b Athens Convention and Visitors Bureau   (United States)

Author keywords

Branding; Branding process; Destination branding

Indexed keywords

EID: 77954828747     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368621003667093     Document Type: Article

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