Marketing a memory of the world: Magna Carta and the experiential servicescape

Marketing Intelligence and Planning

Volumn 30, Issue 6, 2012, Pages 653-665

  Ardley, Barry ^a   Taylor, Nick ^a   McLintock, Emily ^a   Martin, Frankii ^a   Leonard, Gavin ^a  

^a UNIVERSITY OF LINCOLN   (United Kingdom)

Author keywords

Artefacts; Experiential; Heritage; Heritage marketing; Magna Carta; Marketing strategy; Servicescape; Student as producer; United Kingdom

Indexed keywords

EID: 84865723673     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501211262618     Document Type: Article

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