Co-constructing the narrative experience: Staging and consuming the American civil war at Gettysburg

Journal of Marketing Management

Volumn 24, Issue 1-2, 2008, Pages 5-27

  Chronis, Athinodoros ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Co construction; Commercial staging; Gettysburg; Imagination; Narratives; Storyscapes

Indexed keywords

EID: 78649670445     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X273894     Document Type: Article

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