Our Byzantine heritage: Consumption of the past and its experiential benefits

Journal of Consumer Marketing

Volumn 22, Issue 4, 2005, Pages 213-222

  Chronis, Athinodoros ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Consumption; Experiential learning; Greece; Heritage; Imagination

Indexed keywords

EID: 22544487207     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760510605326     Document Type: Article

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