How to create attractive and unique customer experiences: An application of Kano's theory of attractive quality to recreational tourism

Marketing Intelligence & Planning

Volumn 28, Issue 4, 2010, Pages 385-402

  Högström, Claes ^a   Rosner, Marina ^a   Gustafsson, Anders ^a  

^a KARLSTAD UNIVERSITY   (Sweden)

Author keywords

Customer satisfaction; Leisure activities; Norway; Quality; Tourism

Indexed keywords

EID: 77953998495     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501011053531     Document Type: Article

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