메뉴 건너뛰기




Volumn 55, Issue 3, 2012, Pages 239-253

Differential effects of the volume and diversity of communication network ties on knowledge workers' performance

Author keywords

Communication link; knowledge worker; network centrality; network constraint; performance; social network; strong ties; weak ties

Indexed keywords

SOCIAL NETWORKING (ONLINE);

EID: 84865510599     PISSN: 03611434     EISSN: None     Source Type: Journal    
DOI: 10.1109/TPC.2012.2190345     Document Type: Article
Times cited : (21)

References (80)
  • 1
    • 4344573085 scopus 로고    scopus 로고
    • The role of communication values in swift starting action teams: IT insights from flight crew experience
    • E. H. McKinney, J. R. Barker, D. R. Smith, and K. J. Davis, "The role of communication values in swift starting action teams: IT insights from flight crew experience", Inf. Manage., vol. 41, pp. 1043-1056, 2004.
    • (2004) Inf. Manage. , vol.41 , pp. 1043-1056
    • McKinney, E.H.1    Barker, J.R.2    Smith, D.R.3    Davis, K.J.4
  • 2
    • 84865513798 scopus 로고    scopus 로고
    • Information seeking in an information systems project team
    • Mar.
    • Y. Xu, C. Zhang, and C. Zhang, "Information seeking in an information systems project team", IEEE Trans. Prof. Commun., vol. 54, no. 1, pp. 1-12, Mar. 2011.
    • (2011) IEEE Trans. Prof. Commun. , vol.54 , Issue.1 , pp. 1-12
    • Xu, Y.1    Zhang, C.2    Zhang, C.3
  • 3
    • 0035595359 scopus 로고    scopus 로고
    • Social networks and the performance of individuals and groups
    • R. T. Sparrowe, R. Liden, and M. L. Kraimer, "Social networks and the performance of individuals and groups", Acad. Manage. J., vol. 44, pp. 316-325, 2001.
    • (2001) Acad. Manage. J. , vol.44 , pp. 316-325
    • Sparrowe, R.T.1    Liden, R.2    Kraimer, M.L.3
  • 5
    • 78049489572 scopus 로고    scopus 로고
    • Social capital and individual innovativeness in university research networks
    • C. Casanueva and Á. Gallego, "Social capital and individual innovativeness in university research networks", Innovation: Manage., Policy Practice, vol. 12, pp. 105-117, 2010.
    • (2010) Innovation: Manage., Policy Practice , vol.12 , pp. 105-117
    • Casanueva, C.1    Gallego, Á.2
  • 6
    • 4344622259 scopus 로고    scopus 로고
    • More than an answer: Information relationships for actionable knowledge
    • R. Cross and L. Sproull, "More than an answer: Information relationships for actionable knowledge", Organiz. Sci., vol. 15, pp. 446-462, 2004. (Pubitemid 39130155)
    • (2004) Organization Science , vol.15 , Issue.4 , pp. 446-462
    • Cross, R.1    Sproull, L.2
  • 7
    • 3142643486 scopus 로고    scopus 로고
    • Knowledge sourcing effectiveness
    • P. H. Gray and D. B. Meister, "Knowledge sourcing effectiveness", Manage. Sci., vol. 50, pp. 821-834, 2004.
    • (2004) Manage. Sci. , vol.50 , pp. 821-834
    • Gray, P.H.1    Meister, D.B.2
  • 8
    • 84989598405 scopus 로고
    • Communication efficiency in research and development
    • P. Wilson, "Communication efficiency in research and development", J. Amer. Soc. Inf. Sci., vol. 44, pp. 376-382, 1993.
    • (1993) J. Amer. Soc. Inf. Sci. , vol.44 , pp. 376-382
    • Wilson, P.1
  • 9
    • 0033247480 scopus 로고    scopus 로고
    • The search-transfer problem: The role of weak ties in sharing knowledge across organizational subunits
    • M. T. Hansen, "The search-transfer problem: The role of weak ties in sharing knowledge across organizational subunits", Admin. Sci. Quart., vol. 44, 1999.
    • (1999) Admin. Sci. Quart. , vol.44
    • Hansen, M.T.1
  • 10
    • 34247960076 scopus 로고
    • The strength of weak ties
    • M. S. Granovetter, "The strength of weak ties", Amer. J. Sociol., vol. 78, pp. 1360-1380, 1973.
    • (1973) Amer. J. Sociol. , vol.78 , pp. 1360-1380
    • Granovetter, M.S.1
  • 11
    • 0000917844 scopus 로고
    • The strength of weak ties: A network theory revisited
    • M. S. Granovetter, "The strength of weak ties: A network theory revisited", Sociol. Theory, vol. 1, pp. 201-233, 1983.
    • (1983) Sociol. Theory , vol.1 , pp. 201-233
    • Granovetter, M.S.1
  • 13
    • 4344649168 scopus 로고    scopus 로고
    • The strength of weak ties you can trust: The mediating role of trust in effective knowledge transfer
    • D. Z. Levin and R. Cross, "The strength of weak ties you can trust: The mediating role of trust in effective knowledge transfer", Manage. Sci., vol. 50, pp. 1477-1490, 2004.
    • (2004) Manage. Sci. , vol.50 , pp. 1477-1490
    • Levin, D.Z.1    Cross, R.2
  • 14
    • 78049495443 scopus 로고    scopus 로고
    • The use of social network analysis in innovation studies: Mapping actors and technologies
    • T. Van der Valk and G. Gijsbers, "The use of social network analysis in innovation studies: Mapping actors and technologies", Innovation: Manage., Policy Practice, vol. 12, pp. 5-17, 2010.
    • (2010) Innovation: Manage., Policy Practice , vol.12 , pp. 5-17
    • Van Der Valk, T.1    Gijsbers, G.2
  • 17
    • 60349096004 scopus 로고    scopus 로고
    • The popularity contest at work: Who wins, why, and what do they receive?
    • B. Scott and T. Judge, "The popularity contest at work: Who wins, why, and what do they receive?", J. Appl. Psychol., vol. 94, pp. 20-33, 2009.
    • (2009) J. Appl. Psychol. , vol.94 , pp. 20-33
    • Scott, B.1    Judge, T.2
  • 20
    • 0031492784 scopus 로고    scopus 로고
    • Social capital, structural holes and the formation of an industry network
    • G. Walker, B. Kogut, and W. Shan, "Social capital, structural holes and the formation of an industry network", Organiz. Sci., vol. 8, pp. 109-125, 1997.
    • (1997) Organiz. Sci. , vol.8 , pp. 109-125
    • Walker, G.1    Kogut, B.2    Shan, W.3
  • 21
    • 0000152645 scopus 로고
    • Being in the right place: A structural analysis of individual influence in an organization
    • D. J. Brass, "Being in the right place: A structural analysis of individual influence in an organization", Admin. Sci. Quart., vol. 29, pp. 518-539, 1984.
    • (1984) Admin. Sci. Quart. , vol.29 , pp. 518-539
    • Brass, D.J.1
  • 22
    • 85050840956 scopus 로고
    • Power, social influence, and sense making: Effects of network centrality and proximity on employee perceptions
    • H. Ibarra, "Power, social influence, and sense making: Effects of network centrality and proximity on employee perceptions", Admin. Sci. Quart., vol. 38, pp. 277-303, 1993.
    • (1993) Admin. Sci. Quart. , vol.38 , pp. 277-303
    • Ibarra, H.1
  • 23
    • 21344437292 scopus 로고    scopus 로고
    • Discovery and diffusion of knowledge in an endogenous social network
    • DOI 10.1086/426555
    • M.-H. Chang and J. E. Harrington, "Discovery and diffusion of knowledge in an endogenous social network", Amer. J. Sociol., vol. 110, pp. 937-976, 2005. (Pubitemid 40912144)
    • (2005) American Journal of Sociology , vol.110 , Issue.4 , pp. 937-976
    • Chang, M.-H.1    Harrington Jr., J.E.2
  • 24
  • 25
    • 0037409298 scopus 로고    scopus 로고
    • Virtuality, communication, and new product team creativity: A social network perspective
    • R. Leenders, J. van Engelen, and J. Kratzer, "Virtuality, communication, and new product team creativity: A social network perspective", J. Eng. Technol. Manage., vol. 20, pp. 69-92, 2003.
    • (2003) J. Eng. Technol. Manage. , vol.20 , pp. 69-92
    • Leenders, R.1    Van Engelen, J.2    Kratzer, J.3
  • 26
    • 0035479237 scopus 로고    scopus 로고
    • An empirical study of best practices in virtual teams
    • DOI 10.1016/S0378-7206(01)00074-X, PII S037872060100074X
    • J. Lurey and M. Raisinghani, "An empirical study of best practices in virtual teams", Inf. Manage., vol. 38, pp. 523-544, 2001. (Pubitemid 32821051)
    • (2001) Information and Management , vol.38 , Issue.8 , pp. 523-544
    • Lurey, J.S.1    Raisinghani, M.S.2
  • 27
    • 0037284418 scopus 로고    scopus 로고
    • Individual centrality and performance in virtual R&D groups: An empirical study
    • M. K. Ahuja, D. Galletta, and K. Carley, "Individual centrality and performance in virtual R&D groups: An empirical study", Manage. Sci., vol. 49, pp. 21-38, 2003.
    • (2003) Manage. Sci. , vol.49 , pp. 21-38
    • Ahuja, M.K.1    Galletta, D.2    Carley, K.3
  • 28
    • 11844260057 scopus 로고    scopus 로고
    • Tie and network correlates of individual performance in knowledge-intensive work
    • R. Cross and J. Cummings, "Tie and network correlates of individual performance in knowledge-intensive work", Acad. Manage. J., vol. 47, pp. 928-937, 2004. (Pubitemid 40097402)
    • (2004) Academy of Management Journal , vol.47 , Issue.6 , pp. 928-937
    • Cross, R.1    Cummings, J.N.2
  • 29
    • 33749188985 scopus 로고    scopus 로고
    • Extending centrality
    • P. J. Carrington, J. Scott, and S. Wasserman, Eds. Cambridge, UK: Cambridge Univ. Press
    • M. Everett and S. Borgatti, "Extending centrality", in Models and Methods in Social Network Analysis, P. J. Carrington, J. Scott, and S. Wasserman, Eds. Cambridge, UK: Cambridge Univ. Press, 2005, pp. 57-76.
    • (2005) Models and Methods in Social Network Analysis , pp. 57-76
    • Everett, M.1    Borgatti, S.2
  • 30
    • 68549085531 scopus 로고    scopus 로고
    • Effect of organisational position and network centrality on project coordination
    • L. Hossain, "Effect of organisational position and network centrality on project coordination", Int. J. Project Manage., vol. 27, pp. 680-689, 2009.
    • (2009) Int. J. Project Manage. , vol.27 , pp. 680-689
    • Hossain, L.1
  • 31
    • 38349155276 scopus 로고    scopus 로고
    • Use of social network analysis to map the social relationships of staff and teachers at school
    • P. Hawe and L. Ghali, "Use of social network analysis to map the social relationships of staff and teachers at school", Health Educ. Res., vol. 23, pp. 62-69, 2008.
    • (2008) Health Educ. Res. , vol.23 , pp. 62-69
    • Hawe, P.1    Ghali, L.2
  • 32
    • 77951140110 scopus 로고    scopus 로고
    • Visualizing social network concepts
    • B. Zhu, S. Watts, and H. Chen, "Visualizing social network concepts", Dec. Support Syst., vol. 49, pp. 151-161, 2010.
    • (2010) Dec. Support Syst. , vol.49 , pp. 151-161
    • Zhu, B.1    Watts, S.2    Chen, H.3
  • 33
    • 57849129876 scopus 로고    scopus 로고
    • How network competence and network location influence innovation performance
    • Y. Chiu, "How network competence and network location influence innovation performance", J. Bus. Ind. Market., vol. 24, pp. 46-55, 2009.
    • (2009) J. Bus. Ind. Market. , vol.24 , pp. 46-55
    • Chiu, Y.1
  • 34
    • 0041328708 scopus 로고    scopus 로고
    • Getting by with the advice of their friends: CEOs' advice networks and firms' strategic responses to poor performance
    • M. L. McDonald and J. D. Westphal, "Getting by with the advice of their friends: CEO's advice networks and firm's strategic responses to poor performance", Admin. Sci. Quart., vol. 48, pp. 1-32, 2003. (Pubitemid 37073083)
    • (2003) Administrative Science Quarterly , vol.48 , Issue.1 , pp. 1-32
    • McDonald, M.L.1    Westphal, J.D.2
  • 36
    • 0035639140 scopus 로고    scopus 로고
    • Birds of a feather: Homophily in social networks
    • M. McPherson, L. Smith-Lovin, and J. M. Cook, "Birds of a feather: Homophily in social networks", Annu. Rev. Sociol., vol. 27, pp. 415-444, 2001.
    • (2001) Annu. Rev. Sociol. , vol.27 , pp. 415-444
    • McPherson, M.1    Smith-Lovin, L.2    Cook, J.M.3
  • 37
    • 4644234910 scopus 로고
    • A theory of social comparison processes
    • L. Festinger, "A theory of social comparison processes", Human Rel., vol. 7, pp. 117-140, 1954.
    • (1954) Human Rel. , vol.7 , pp. 117-140
    • Festinger, L.1
  • 40
    • 44649098434 scopus 로고    scopus 로고
    • The network structure of exploration and exploitation
    • D. Lazer and A. Friedman, "The network structure of exploration and exploitation", Admin. Sci. Quart., vol. 52, pp. 667-694, 2007.
    • (2007) Admin. Sci. Quart. , vol.52 , pp. 667-694
    • Lazer, D.1    Friedman, A.2
  • 41
    • 0036012139 scopus 로고    scopus 로고
    • Social structure of "coopetition" within a multiunit organization: Coordination, competition, and intraorganizational knowlege sharing
    • W. Tsai, "Social structure of "coopetition" within a multiunit organization: Coordination, competition, and intraorganizational knowlege sharing", Organiz. Sci., vol. 13, pp. 179-190, 2002.
    • (2002) Organiz. Sci. , vol.13 , pp. 179-190
    • Tsai, W.1
  • 42
    • 84865504192 scopus 로고    scopus 로고
    • Psychological orientation, identification, and communication styles and the shaping of employee social networks
    • Dresden, Germany
    • A. Vasilyeva and M. L. Doerfel, "Psychological orientation, identification, and communication styles and the shaping of employee social networks", presented at the 56th Annu. Conf. Int. Commun. Assoc., Dresden, Germany, 2006.
    • (2006) The 56th Annu. Conf. Int. Commun. Assoc.
    • Vasilyeva, A.1    Doerfel, M.L.2
  • 44
    • 84936823713 scopus 로고
    • Core discussion networks of americans
    • P. V. Marsden, "Core discussion networks of americans", Amer. Sociol. Rev., vol. 52, pp. 122-131, 1987.
    • (1987) Amer. Sociol. Rev. , vol.52 , pp. 122-131
    • Marsden, P.V.1
  • 45
    • 84935322627 scopus 로고
    • Network data and measurement
    • P. V. Marsden, "Network data and measurement", Annu. Rev. Sociol., vol. 16, pp. 435-463, 1990.
    • (1990) Annu. Rev. Sociol. , vol.16 , pp. 435-463
    • Marsden, P.V.1
  • 47
    • 75649133180 scopus 로고    scopus 로고
    • Expertise directory development, shared task interdependence, and strength of communication network ties as multilevel predictors of expertise exchange in transactive memory work groups
    • Y. C. Yuan, J. Fulk, P. R. Monge, and N. Contractor, "Expertise directory development, shared task interdependence, and strength of communication network ties as multilevel predictors of expertise exchange in transactive memory work groups", Commun. Res., vol. 37, pp. 20-47, 2010.
    • (2010) Commun. Res. , vol.37 , pp. 20-47
    • Yuan, Y.C.1    Fulk, J.2    Monge, P.R.3    Contractor, N.4
  • 48
    • 84965402060 scopus 로고
    • The current state of performance appraisal research and practice: Concerns, directions and implications
    • R. D. Bretz, G. T. Milkovich, and W. M. Read, "The current state of performance appraisal research and practice: Concerns, directions and implications", J. Manage., vol. 18, pp. 321-344, 1992.
    • (1992) J. Manage. , vol.18 , pp. 321-344
    • Bretz, R.D.1    Milkovich, G.T.2    Read, W.M.3
  • 49
    • 0034355854 scopus 로고    scopus 로고
    • Understanding the latent structure of job performance ratings
    • S. E. Scullen and M. K. Mount, "Understanding the latent structure of job performance ratings", J. Appl. Psychol., vol. 85, pp. 956-970, 2000.
    • (2000) J. Appl. Psychol. , vol.85 , pp. 956-970
    • Scullen, S.E.1    Mount, M.K.2
  • 50
    • 0031608211 scopus 로고    scopus 로고
    • Performance evaluation in work settings
    • R. D. Arvey and K. R. Murphy, "Performance evaluation in work settings", Annu. Rev. Psychol., vol. 49, pp. 141-159, 1998.
    • (1998) Annu. Rev. Psychol. , vol.49 , pp. 141-159
    • Arvey, R.D.1    Murphy, K.R.2
  • 56
    • 34249650561 scopus 로고    scopus 로고
    • Valuing task and contextual performance: Experience, job roles and ratings of the importance of job behaviors
    • N. Befort and K. Hattrup, "Valuing task and contextual performance: Experience, job roles and ratings of the importance of job behaviors", Appl. HRM Res., vol. 8, pp. 17-32, 2003.
    • (2003) Appl. HRM Res. , vol.8 , pp. 17-32
    • Befort, N.1    Hattrup, K.2
  • 57
    • 21344470824 scopus 로고
    • Network centrality, power, and innovation involvement: Determinants of technical and administrative roles
    • H. Ibarra, "Network centrality, power, and innovation involvement: Determinants of technical and administrative roles", Acad. Manage. J., vol. 36, pp. 471-502, 1993.
    • (1993) Acad. Manage. J. , vol.36 , pp. 471-502
    • Ibarra, H.1
  • 58
    • 0001696844 scopus 로고
    • Work and friendship ties in organizations: A comparative analysis of relationship networks
    • J. R. Lincoln and J. Miller, "Work and friendship ties in organizations: A comparative analysis of relationship networks", Admin. Sci. Quart., vol. 24, pp. 181-199, 1979.
    • (1979) Admin. Sci. Quart. , vol.24 , pp. 181-199
    • Lincoln, J.R.1    Miller, J.2
  • 59
    • 34548774450 scopus 로고    scopus 로고
    • Feeling the heat: Effects of stress, commitment, and job experience on job performance
    • L. W. Hunter and S. M. B. Thatcher, "Feeling the heat: Effects of stress, commitment, and job experience on job performance", Acad. Manage. J., vol. 50, pp. 953-968, 2007.
    • (2007) Acad. Manage. J. , vol.50 , pp. 953-968
    • Hunter, L.W.1    Thatcher, S.M.B.2
  • 60
    • 1642455819 scopus 로고    scopus 로고
    • General mental ability in the world of work: Occupational attainment and job performance
    • DOI 10.1037/0022-3514.86.1.162
    • F. L. Schmidt and J. E. Hunter, "General mental ability in the world of work: Occupational attainment and job performance", J. Personal. Social Psychol., vol. 86, pp. 162-173, 2004. (Pubitemid 38134908)
    • (2004) Journal of Personality and Social Psychology , vol.86 , Issue.1 , pp. 162-173
    • Schmidt, F.L.1    Hunter, J.2
  • 61
    • 0042929819 scopus 로고    scopus 로고
    • Searching for the inverted U-shaped relationship between time and performance: Meta-analyses of the experience/performance, tenure/performance, and age/performance relationships
    • DOI 10.1016/S0149-2063(03)00028-X, PII S014920630300028X
    • M. C. Sturman, "Searching for the inverted U-shaped relationship between time and performance: Meta-analyses of the experience/performance, tenure/performance, and age/performance relationships", J. Manage., vol. 29, pp. 609-640, 2003. (Pubitemid 37041639)
    • (2003) Journal of Management , vol.29 , Issue.5 , pp. 609-640
    • Sturman, M.C.1
  • 62
    • 0035534373 scopus 로고    scopus 로고
    • The social networks of high and low self monitors: Implications for workplace performance
    • A. Mehra, M. Kilduff, and D. J. Brass, "The social networks of high and low self monitors: Implications for workplace performance", Admin. Sci. Quart., vol. 46, pp. 121-146, 2001.
    • (2001) Admin. Sci. Quart. , vol.46 , pp. 121-146
    • Mehra, A.1    Kilduff, M.2    Brass, D.J.3
  • 63
    • 0003284161 scopus 로고
    • Contested control in a large manufacturing plant
    • J. Weesie and H. D. Flap, Eds. Utrecht, The Netherlands: Isorph
    • R. S. Burt and D. Ronchi, "Contested control in a large manufacturing plant", in Social Networks Through Time, J. Weesie and H. D. Flap, Eds. Utrecht, The Netherlands: Isorph, 1990, pp. 121-157.
    • (1990) Social Networks Through Time , pp. 121-157
    • Burt, R.S.1    Ronchi, D.2
  • 64
    • 85061981077 scopus 로고    scopus 로고
    • Structural holes versus network closure as social capital
    • N. Lin, K. Cook, and R. S. Burt, Eds. New York: Aldine de Gruyter
    • R. S. Burt, "Structural holes versus network closure as social capital", in Social Capital: Theory and Research, N. Lin, K. Cook, and R. S. Burt, Eds. New York: Aldine de Gruyter, 2000, pp. 31-56.
    • (2000) Social Capital: Theory and Research , pp. 31-56
    • Burt, R.S.1
  • 65
    • 33751007318 scopus 로고
    • Age-related difference in work attitudes and behavior: A review and conceptual analysis
    • S. R. Rhodes, "Age-related difference in work attitudes and behavior: A review and conceptual analysis", Psychol. Bull., vol. 93, pp. 328-367, 1983.
    • (1983) Psychol. Bull. , vol.93 , pp. 328-367
    • Rhodes, S.R.1
  • 66
    • 0024074336 scopus 로고
    • Effects of age, tenure, training and job complexity on technical performance
    • P. R. Sparrow and D. R. Davies, "Effects of age, tenure, training and job complexity on technical performance", Psychol. Aging, vol. 30, pp. 307-314, 1988.
    • (1988) Psychol. Aging , vol.30 , pp. 307-314
    • Sparrow, P.R.1    Davies, D.R.2
  • 67
    • 0001637299 scopus 로고
    • Age, experience and performance on speed and skill jobs in an applied setting
    • S. Giniger, A. Dispenzieri, and J. Eisenberg, "Age, experience and performance on speed and skill jobs in an applied setting", J. Appl. Psychol., vol. 68, pp. 469-475, 1983.
    • (1983) J. Appl. Psychol. , vol.68 , pp. 469-475
    • Giniger, S.1    Dispenzieri, A.2    Eisenberg, J.3
  • 68
    • 0001283791 scopus 로고
    • Effects of age and experience on productivity
    • D. P. Schwab and H. G. Heneman, "Effects of age and experience on productivity", Ind. Gerontol., vol. 4, pp. 113-117, 1977.
    • (1977) Ind. Gerontol. , vol.4 , pp. 113-117
    • Schwab, D.P.1    Heneman, H.G.2
  • 69
    • 0025494628 scopus 로고
    • Training new technical writers
    • Sep.
    • G. Bist, "Training new technical writers", IEEE Trans. Prof. Commun., vol. 33, no. 3, pp. 130-132, Sep. 1990.
    • (1990) IEEE Trans. Prof. Commun. , vol.33 , Issue.3 , pp. 130-132
    • Bist, G.1
  • 70
    • 4544278782 scopus 로고    scopus 로고
    • Act well thy part: Performing technical writer and engineer interface
    • Sep.
    • N. Amare, "Act well thy part: Performing technical writer and engineer interface", IEEE Trans. Prof. Commun., vol. 47, no. 3, pp. 211-215, Sep. 2004.
    • (2004) IEEE Trans. Prof. Commun. , vol.47 , Issue.3 , pp. 211-215
    • Amare, N.1
  • 71
    • 84865522944 scopus 로고    scopus 로고
    • Communicators without borders
    • A. Scarff, "Communicators without borders", Commun. World, vol. 27, pp. 37-39, 2010.
    • (2010) Commun. World , vol.27 , pp. 37-39
    • Scarff, A.1
  • 72
    • 77952510355 scopus 로고    scopus 로고
    • Leveraging networks and social software for mission success
    • T. McCluskey and A. Korobow, "Leveraging networks and social software for mission success", Public Manage., vol. 38, pp. 66-70, 2009.
    • (2009) Public Manage. , vol.38 , pp. 66-70
    • McCluskey, T.1    Korobow, A.2
  • 73
    • 33746632793 scopus 로고
    • Corporate communications: Management's newest marketing skill
    • L. Murray, "Corporate communications: Management's newest marketing skill", Public Rel. Quart., vol. 21, pp. 18-28, 1976.
    • (1976) Public Rel. Quart. , vol.21 , pp. 18-28
    • Murray, L.1
  • 74
    • 79960697445 scopus 로고    scopus 로고
    • Communicators remain unclear on business case for social media
    • S. Hathi, "Communicators remain unclear on business case for social media", Strat. Commun. Manage., vol. 14, p. 9, 2009.
    • (2009) Strat. Commun. Manage. , vol.14 , pp. 9
    • Hathi, S.1
  • 75
    • 80955127150 scopus 로고    scopus 로고
    • By popular demand: Crowdsourcing your audience for innovation
    • R. Zuk, "By popular demand: Crowdsourcing your audience for innovation", Public Rel. Tact., vol. 17, p. 7, 2010.
    • (2010) Public Rel. Tact. , vol.17 , pp. 7
    • Zuk, R.1
  • 76
    • 77955950807 scopus 로고    scopus 로고
    • Connecting the dots in the enterprise
    • M. E. Mangelsdorf, "Connecting the dots in the enterprise", MIT Sloan Manage. Rev., vol. 51, pp. 10-11, 2010.
    • (2010) MIT Sloan Manage. Rev. , vol.51 , pp. 10-11
    • Mangelsdorf, M.E.1
  • 78
    • 0036813957 scopus 로고    scopus 로고
    • Strong, weak, and latent ties and the impact of new media
    • C. Haythornthwaite, "Strong, weak, and latent ties and the impact of new media", Inf. Soc., vol. 18, pp. 385-401, 2002.
    • (2002) Inf. Soc. , vol.18 , pp. 385-401
    • Haythornthwaite, C.1
  • 79
    • 0024682755 scopus 로고
    • Age of the amateur communicator
    • Jun.
    • J. W. Hill, "Age of the amateur communicator", IEEE Trans. Prof. Commun., vol. 32, no. 2, pp. 117-119, Jun. 1989.
    • (1989) IEEE Trans. Prof. Commun. , vol.32 , Issue.2 , pp. 117-119
    • Hill, J.W.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.