Investigating effects of out-of-stock on consumer stockkeeping unit choice

Journal of Marketing Research

Volumn 49, Issue 4, 2012, Pages 502-513

  Che, Hai ^a,b,c,d   Chen, Xinlei ^a,b,c,d   Yuxin, Chen ^a,b,c,d  

^a Kelley School of Business   (United States)

^b INDIANA UNIVERSITY   (United States)

^c UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^d NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Category management; Out of stock; Price sensitivity; Retailing; Sku preference

Indexed keywords

EID: 84865465151     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.09.0528     Document Type: Article

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