The effect of switching costs on intent to switch: An application in IS service provision markets

International Journal of Mobile Communications

Volumn 3, Issue 4, 2005, Pages 428-444

  Whitten, Dwayne ^a   Green Jr , Kenneth W ^b  

^a BAYLOR UNIVERSITY   (United States)

^b HENDERSON STATE UNIVERSITY   (United States)

Author keywords

Alternative attractiveness; Internet service providers; Mobile commerce; Mobile communications; Service satisfaction; Switching costs; Switching intentions

Indexed keywords

COSTS; ELECTRONIC COMMERCE; MANAGERS; MARKETING; MOBILE TELECOMMUNICATION SYSTEMS; SOCIETIES AND INSTITUTIONS; SWITCHING; TELECOMMUNICATION SERVICES;

ALTERNATIVE ATTRACTIVENESS; INTERNET SERVICE PROVIDERS (ISP); MOBILE COMMERCE; MOBILE COMMUNICATIONS; SERVICE SATISFACTION; SWITCHING COSTS; SWITCHING INTENTIONS;

INTERNET;

EID: 20144373666     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2005.007027     Document Type: Article

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