Commitment, satisfaction, and customer loyalty: A theoretical explanation of the 'satisfaction trap'

Service Industries Journal

Volumn 32, Issue 11, 2012, Pages 1759-1774

  Wu, Xiaobo ^a   Zhou, Haojun ^a   Wu, Dong ^a  

^a ZHEJIANG UNIVERSITY   (China)

Author keywords

affective commitment; calculative commitment; loyalty; satisfaction

Indexed keywords

COMMODITY MARKET; CONSUMPTION BEHAVIOR; ECONOMIC THEORY; RESEARCH WORK; THEORETICAL STUDY;

EID: 84863990734     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642069.2010.550043     Document Type: Article

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