Environmental activity and forest certification in marketing of forest products - A case study in Europe

Silva Fennica

Volumn 37, Issue 2, 2003, Pages 253-267

  Kärnä, Jari ^a   Hansen, Eric ^b   Juslin, Heikki ^c  

^a FINNISH FOREST RESEARCH INSTITUTE   (Finland)

^b OREGON STATE UNIVERSITY   (United States)

^c UNIVERSITY OF HELSINKI   (Finland)

Author keywords

Environmental marketing; European forest industry; Green marketing

Indexed keywords

ENVIRONMENTAL TESTING; MARKETING; STRATEGIC PLANNING;

FOREST CERTIFICATION;

FORESTRY;

ENVIRONMENTAL ISSUE; FOREST MANAGEMENT; MARKETING; TIMBER CERTIFICATION; TIMBER INDUSTRY;

CERTIFICATION; ENVIRONMENTAL REGULATIONS; FOREST MANAGEMENT; LUMBER; MARKETING;

EUROPE;

EID: 0038660731     PISSN: 00375330     EISSN: None     Source Type: Journal    
DOI: 10.14214/sf.505     Document Type: Article

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