Assessing the visibility of destination marketing organizations in google: A case study of convention and visitor bureau websites in the United States

Journal of Travel and Tourism Marketing

Volumn 27, Issue 7, 2010, Pages 694-707

  Xiang, Zheng ^a   Pan, Bing ^b   Law, Rob ^c   Fesenmaier, Daniel R ^d  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b School of Business   (United States)

^c HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^d TEMPLE UNIVERSITY   (United States)

Author keywords

Competitive analysis; Destination marketing; Internet; Search engine marketing

Indexed keywords

EID: 78649410112     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2010.519672     Document Type: Article

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