In 25 years, across 50 categories, user profiles for directly competing brands seldom differ: Affirming Andrew Ehrenberg's principles

Journal of Advertising Research

Volumn 52, Issue 2, 2012, Pages 252-261

  Uncles, Mark ^a   Kennedy, Rachel ^b   Nenycz Thiel, Magda ^b   Singh, Jaywant ^c   Kwok, Simon ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^c KINGSTON UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84863479139     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-52-2-252-261     Document Type: Article

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