The determinants of consumer attitude toward service innovation - the evidence of ETC system in Taiwan

Journal of Services Marketing

Volumn 26, Issue 1, 2012, Pages 9-19

  Lee, Bruce C Y ^a  

^a FU JEN CATHOLIC UNIVERSITY   (Taiwan)

Author keywords

Attitudes; Consumer attitude; Consumer behaviour; Consumer's adoption; Service innovation; Taiwan

Indexed keywords

EID: 84863283266     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041211199689     Document Type: Review

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