Consumer preferences for forthcoming innovations: The case of high definition television

Journal of Consumer Marketing

Volumn 16, Issue 1, 1999, Pages 24-41

  Sultan, Fareena ^a  

^a NORTHEASTERN UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Consumer marketing; Product design; Technological innovation; Television; Time

Indexed keywords

EID: 0039550756     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769910250723     Document Type: Article

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