Consumers' channel choice for university-licensed products: Exploring factors of consumer acceptance with social identification

Journal of Retailing and Consumer Services

Volumn 14, Issue 3, 2007, Pages 165-174

  Yang, SuJin ^a   Park, JungKun ^a   Park, Jihye ^b  

^a PURDUE UNIVERSITY   (United States)

^b Hankuk University of Foreign Studies   (South Korea)

Author keywords

Multi channel strategy; Social identification theory; Technology acceptance model; University licensed products

Indexed keywords

CONCEPTUAL FRAMEWORK; CONSUMPTION BEHAVIOR; INFORMATION PROCESSING; INTERNET; MARKET CONDITIONS; RETAILING; SHOPPING ACTIVITY; STUDENT; TECHNOLOGY ADOPTION;

EID: 33846360343     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2006.04.004     Document Type: Article

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