Antecedents of consumer attitudes toward mobile marketing: A comparative study of youth markets in the United States and China

Thunderbird International Business Review

Volumn 54, Issue 2, 2012, Pages 211-224

  Gao, Tao ^a   Rohm, Andrew J ^b   Sultan, Fareena ^a   Huang, Suping ^c  

^a NORTHEASTERN UNIVERSITY   (United States)

^b LOYOLA MARYMOUNT UNIVERSITY   (United States)

^c CAPITAL UNIVERSITY OF ECONOMICS AND BUSINESS   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84863154592     PISSN: 10964762     EISSN: 15206874     Source Type: Journal    
DOI: 10.1002/tie.21452     Document Type: Article

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