When less is more: Consumer aversion to unused utility

Journal of Consumer Psychology

Volumn 22, Issue 3, 2012, Pages 369-383

  Bolton, Lisa E ^a   Alba, Joseph W ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

Consumer preference; Goods and services; Rule based decisions; Sin; Waste

Indexed keywords

EID: 84863102983     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2011.09.002     Document Type: Article

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