Making consumption decisions by following personal rules

Inside Consumption: Consumer Motives, Goals, and Desires

Volumn , Issue , 2005, Pages 86-101

  Amir, On ^a   Lobel, Orly ^b   Ariely, Dan ^c  

^a YALE SCHOOL OF MANAGEMENT   (United States)

^b HARVARD UNIVERSITY   (United States)

^c MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84863086054     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203481295     Document Type: Chapter

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