The influence of product involvement on consumers' interactive processes in interactive television

Marketing Letters

Volumn 19, Issue 1, 2008, Pages 65-77

  Levy, Shalom ^a   Nebenzahl, Israel D ^b  

^a BAR ILAN UNIVERSITY   (Israel)

^b ARIEL UNIVERSITY   (Israel)

Author keywords

Interactive advertising; Interactive television; Product category; Product involvement

Indexed keywords

EID: 37749028724     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-007-9020-3     Document Type: Article

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