The influence of online consumer reviews on the demand for experience goods: The case of video games

ICIS 2006 Proceedings - Twenty Seventh International Conference on Information Systems

Volumn , Issue , 2006, Pages 367-382

  Zhu, Feng ^a   Zhang, Xiaoquan Michael ^b  

^a HARVARD BUSINESS SCHOOL   (United States)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

Internet marketing; Online consumer review; Online forum; Word of mouth

Indexed keywords

HIGH DEMAND; HIGH QUALITY; INTERNET MARKETING; ONLINE CONSUMER REVIEWS; ONLINE FORUMS; PLAYSTATION 2; STRUCTURAL MODELS; VIDEO GAME; WORD OF MOUTH;

ELECTRONIC COMMERCE; INFORMATION SYSTEMS; INTERACTIVE COMPUTER GRAPHICS; MODEL STRUCTURES; SALES;

HUMAN COMPUTER INTERACTION;

EID: 55549086566     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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