Online shopping behaviour: Moderating role of gender and product category

International Journal of Business Information Systems

Volumn 10, Issue 2, 2012, Pages 197-221

  Kanungo, Shivraj ^a   Jain, Vikas ^b  

^a GEORGE WASHINGTON UNIVERSITY   (United States)

^b UNIVERSITY OF TAMPA   (United States)

Author keywords

Gender difference; Online purchase; Product category; Product risk; Shopping behaviour; Technology acceptance

Indexed keywords

EID: 84861905278     PISSN: 17460972     EISSN: 17460980     Source Type: Journal    
DOI: 10.1504/IJBIS.2012.047147     Document Type: Article

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