Are consumers' perceptions of price–quality relationships well calibrated?

International Journal of Consumer Studies

Volumn 33, Issue 1, 2009, Pages 58-63

  Boyle, Peter J ^a   Lathrop, E Scott ^b  

^a CENTRAL WASHINGTON UNIVERSITY   (United States)

^b SYRACUSE UNIVERSITY   (United States)

Author keywords

Consumer perceptions; Durables; Non durables; Price; Product quality

Indexed keywords

EID: 77955844459     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2008.00722.x     Document Type: Article

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