Positioning and its strategic relevance: Emerging themes from the experiences of British charitable organizations

Public Management Review

Volumn 8, Issue 2, 2006, Pages 333-350

  Chew, Celine ^a  

^a ASTON UNIVERSITY   (United Kingdom)

Author keywords

Charities; Non profit organizations; Positioning strategies; Strategic marketing planning; United Kingdom; Voluntary sector

Indexed keywords

EID: 33749860203     PISSN: 14719037     EISSN: 14719045     Source Type: Journal    
DOI: 10.1080/14719030600587752     Document Type: Article

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