The effect of 3-D product visualisation on the strength of brand attitude

International Journal of Advertising

Volumn 31, Issue 2, 2012, Pages

  Lee, Ki Young ^a   Li, Hairong ^b   Edwards, Steven M ^c  

^a ROCHESTER INSTITUTE OF TECHNOLOGY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c SOUTHERN METHODIST UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84861319794     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-31-2-377-396     Document Type: Article

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