Examining the relationship between customer and entrepreneurial orientation on nascent firms' marketing strategy

International Entrepreneurship and Management Journal

Volumn 8, Issue 2, 2012, Pages 203-222

  Eggers, Fabian ^a   Hansen, David J ^b   Davis, Amy E ^b  

^a Menlo College   (United States)

^b School of Business and Economics   (United States)

Author keywords

Customer orientation; Entrepreneurial marketing; Entrepreneurial orientation; Nascent entrepreneurs; SME marketing

Indexed keywords

EID: 84860892114     PISSN: 15547191     EISSN: 15551938     Source Type: Journal    
DOI: 10.1007/s11365-011-0173-4     Document Type: Article

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