An Exploratory Study of Self-administrated Quck-audits as a Management Diagnostic to Assess Marketing and Entrepreneurial Orientations in Established and Startup Firms

Journal of Research in Marketing and Entrepreneurship

Volumn 6, Issue 1, 2004, Pages 64-77

  Vitale, Rob ^a   Giglierano, Joe ^a   Miles, Morgan P ^b  

^a SAN JOSE STATE UNIVERSITY   (United States)

^b GEORGIA SOUTHERN UNIVERSITY   (United States)

Author keywords

Entrepreneurial orientations; Marketing; Self administered diagnostic

Indexed keywords

EID: 80055054407     PISSN: 14715201     EISSN: 1471521X     Source Type: Journal    
DOI: 10.1108/14715200480001356     Document Type: Review

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