Adolescent Evaluations of Brand Extensions: The Influence of Reference Group

Psychology and Marketing

Volumn 29, Issue 2, 2012, Pages 98-106

  Liu, Xin ^a   Hu, Jing ^a  

^a CALIFORNIA STATE POLYTECHNIC UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

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EID: 84860625181     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20507     Document Type: Article

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