Searching in choice mode: Consumer decision processes in product search with recommendations

Journal of Marketing Research

Volumn 49, Issue 2, 2012, Pages 277-288

  Dellaert, Benedict G C ^a   Häubl, Gerald ^b  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b UNIVERSITY OF ALBERTA   (Canada)

Author keywords

Behavioral search models; Consumer decision making; Product recommendations; Product search

Indexed keywords

EID: 84860553484     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.09.0481     Document Type: Article

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