The neglect of prescreening information

Journal of Marketing Research

Volumn 43, Issue 4, 2006, Pages 642-653

  Chakravarti, Amitav ^a   Janiszewski, Chris ^c   Ülkümen, Gülden ^b  

^a Department of Marketing ^*  (United States)

^b NEW YORK UNIVERSITY   (United States)

^c UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33751554905     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.4.642     Document Type: Article

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