What to say when: Influencing consumer choice by delaying the presentation of favorable information

Journal of Consumer Research

Volumn 38, Issue 6, 2012, Pages 1004-1021

  Ge, Xin ^a   Häubl, Gerald ^b   Elrod, Terry ^b  

^a UNIVERSITY OF NORTHERN BRITISH COLUMBIA   (Canada)

^b UNIVERSITY OF ALBERTA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84858633113     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/661937     Document Type: Article

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