Markets for product modification information

Marketing Science

Volumn 19, Issue 3, 2000, Pages 203-225

  Iyer, Ganesh ^a   Soberman, David ^b  

^a WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

^b NONE

Author keywords

Conquesting modifications; Information packaging; Marketing of information; Passive power of information; Product modifications; Retention modifications; Selling contracts

Indexed keywords

EID: 0034340321     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.19.3.203.11801     Document Type: Article

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