Demarketing tobacco through governmental policies - The 4Ps revisited

Journal of Business Research

Volumn 62, Issue 2, 2009, Pages 269-278

  Shiu, Edward ^a   Hassan, Louise M ^b   Walsh, Gianfranco ^c  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b UNIVERSITY OF ST ANDREWS   (United Kingdom)

^c University of Koblenz   (Germany)

Author keywords

Anti smoking; Attitude; Governmental demarketing; Longitudinal

Indexed keywords

EID: 58149111068     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.01.034     Document Type: Article

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