It Don't Come Easy: Overcoming Obstacles to Technology Use Within a Resistant Consumer Group

Journal of Consumer Affairs

Volumn 46, Issue 1, 2012, Pages 62-89

  Gilly, Mary C ^a   Celsi, Mary Wolfinbarger ^b   Schau, Hope Jensen ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF ARIZONA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84858666373     PISSN: 00220078     EISSN: 17456606     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2011.01218.x     Document Type: Article

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