Exploring the relationship between consumer knowledge and purchase behaviour of value-based labels

International Journal of Consumer Studies

Volumn 32, Issue 5, 2008, Pages 414-426

  McEachern, Morven G ^a   Warnaby, Gary ^b  

^a Lancaster University   (United Kingdom)

^b UNIVERSITY OF LIVERPOOL MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

Consumer behaviour; Knowledge; Openness to experience; Value based labels

Indexed keywords

EID: 84857656441     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2008.00712.x     Document Type: Article

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