Integrating the voice of the consumer within the value chain: A focus on value-based labelling communications in the fresh-meat sector

Journal of Consumer Marketing

Volumn 21, Issue 7, 2004, Pages 497-509

  McEachern, Morven G ^a   Schröder, Monika J A ^b  

^a UNIVERSITY OF SALFORD   (United Kingdom)

^b QUEEN MARGARET UNIVERSITY   (United Kingdom)

Author keywords

Labelling; Meat; Supply chain management; United Kingdom; Value added; Value chain

Indexed keywords

EID: 12144283111     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760410568716     Document Type: Review

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