Cannibalization or synergy? Consumers' channel selection in online-offline multichannel systems

Journal of Retailing and Consumer Services

Volumn 19, Issue 2, 2012, Pages 186-194

  Kollmann, Tobias ^a   Kuckertz, Andreas ^a,b   Kayser, Ina ^a  

^a UNIVERSITY OF DUISBURG ESSEN   (Germany)

^b TU DORTMUND UNIVERSITY   (Germany)

Author keywords

Cannibalization; Online offline multichannel system; Synergy

Indexed keywords

ELECTRONIC COMMERCE; EMPIRICAL ANALYSIS; INTERNET; MARKETING; SHOPPING ACTIVITY; TYPOLOGY;

EID: 84857655228     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2011.11.008     Document Type: Article

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