Internet channel and perceived cannibalization: Scale development and validation in a personal selling context

European Journal of Marketing

Volumn 43, Issue 7, 2009, Pages 1076-1091

  Sharma, Dheeraj ^a   Gassenheimer, Jule B ^b  

^a ATHABASCA UNIVERSITY   (Canada)

^b ROLLINS COLLEGE   (United States)

Author keywords

Innovation; Job satisfaction; Marketing strategy; Sales; Sales force

Indexed keywords

EID: 70349628138     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910961524     Document Type: Article

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