Coming to concurrence: Improving marketing productivity by reengaging resistant consumers

Does Marketing Need Reform?: Fresh Perspectives on the Future

Volumn , Issue , 2015, Pages 15-25

  Smith, J Walker ^a  

^a Yankelovich Inc   (United States)

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EID: 85087814811     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (4)

1. Arlen, Gary (2002), "Cache and Cachet, but with a Catch, " Broadband Week, June 3.
2. Bauer, Raymond, and Stephen Greyser (1968), Advertising in America: The Consumer View. Boston: Harvard Business School Press.
3. Economist (2000), "A Farewell to Ads?" April 17.
4. Olsen, Stefanie (2004), "Advertisers Face Up to TiVo Reality, " CNET, News. com, April 26.