The image of marketing

Does Marketing Need Reform?: Fresh Perspectives on the Future

Volumn , Issue , 2015, Pages 26-36

  Sheth, Jagdish N ^a   Sisodia, Rajendra S ^b   Barbulescu, Adina ^a  

^a EMORY UNIVERSITY   (United States)

^b Och Spine at New York Presbyterian Hospitals   (United States)

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EID: 85087839930     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (11)

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3. Heskett, James L. (1983), "Shouldice Hospital Ltd., " Harvard Business School Case No. 9-683-068. Boston: Harvard Business School Publishing.
4. Linn, Susan (2004), Consuming Kids: The Hostile Takeover of Childhood. New York: The New Press.
5. MacDonald, John D. (2003), "The Feedback Look: The Image of Marketing, " MBA student paper, Bentley College, October.
6. Mascarenhas, Oswald (1995), "Exonerating Unethical Marketing Executive Behaviors: A Diagnostic Framework, " Journal of Marketing, 59 (April), 43-57.
7. Mitchell, Alan (2001), "Have Marketers Missed the Point of Marketing?" Marketing Week, September 27, 32.
8. Rosen, Seth (2003), "I'm Not Interested: Telemarketing's Cost to the Image of Marketing, " MBA student paper, Bentley College, October.
9. Santoni, Alejandro (2003), "The Image of Marketing: Overview of Its Current State and Likely Outcome, " MBA student paper, Bentley College, October.
10. Simon, Herbert A. (1971), "Designing Organizations for an Information-rich World", in Computers, Communications, and the Public Interest, M. Greenberger, ed. Baltimore: John Hopkins Press, 38-52.
11. Sisodia, Rajendra and Augustine Backer (2004), "Cybermarketing and the Tragedy of the Commons: An Environmental Policy Perspective, " in Research Reaching New Heights, Proceedings of the AMA Marketing and Public Policy Conference, Salt Lake City, Utah. Chicago: American Marketing Association.