On a cooperative advertising model for a supply chain with one manufacturer and one retailer

European Journal of Operational Research

Volumn 219, Issue 2, 2012, Pages 458-466

  Ahmadi Javid, Amir ^a   Hoseinpour, Pooya ^a  

^a AMIRKABIR UNIVERSITY OF TECHNOLOGY   (Iran)

Author keywords

Cooperative advertising; Coordination; Game theory; Supply chain management

Indexed keywords

ADVERTISING MODELS; CHAIN MANAGEMENT; COORDINATION; DECISION VARIABLES; GAME-THEORETIC MODEL; MATHEMATICAL ANALYSIS; NASH EQUILIBRIUM; STACKELBERG;

GAME THEORY; MANUFACTURE; SUPPLY CHAIN MANAGEMENT;

SALES;

EID: 84857064869     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2011.06.032     Document Type: Article

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