Increasingly emotional design for growingly pragmatic users? A report from Finland

Behaviour and Information Technology

Volumn 31, Issue 2, 2012, Pages 185-204

  Helfenstein, Sacha ^a  

^a UNIVERSITY OF JYVÄSKYLÄ   (Finland)

Author keywords

brand loyalty; longitudinal; mobile phone; personality; product meaning; user experience

Indexed keywords

BRAND LOYALTY; LONGITUDINAL; PERSONALITY; PRODUCT MEANING; USER EXPERIENCE;

INFORMATION TECHNOLOGY; MOBILE PHONES;

PRODUCT DESIGN;

EID: 84856940722     PISSN: 0144929X     EISSN: 13623001     Source Type: Journal    
DOI: 10.1080/01449291003793777     Document Type: Article

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